Diling Mu

Experience

IBD Analyst

BNP Paribas
2024-10 — 2025-10

Led 2 APAC Committee reviews (Q1/1H 2025 CIB and non-CIB performance), integrating data points (revenue, client metrics) with macroeconomic trends (rates, policy shifts)

Supported SEA Strategic Country RDPC 2025 Deck, analyzing SEA LCTG strategy gaps/opportunities

Marketing Intern

IWC, Richemont
2022-09 — 2023-02

Orchestrated market research and strategic planning for the 2022 IWC Qingdao New Product Launch, leveraging cross-industry networks (luxury watch + art sectors) to design a collaborative framework with R+ Art Company

Led stakeholder engagement to co-host the IWC × Florentin Hofman Art Appreciation Dinner, integrating qualitative feedback to create a unique brand-art fusion

AE Intern

Wunderman Thompson, WPP
2021-07 — 2021-10

Managed end-to-end execution of the ”A Dream of Eternity” art exhibition (La Prairie × Ding Yi), overseeing vendor coordination, budget control, and timeline adherence

Led content development for the annual Major Client Workshop, synthesizing qualitative (client feedback) and quantitative (market trends) data into structured presentations. Presented insights directly to the CEO

Operation Intern

Xiaohongshu
2021-01 — 2021-05

Executed market penetration for the 13th Shanghai Biennale ”Bodies of Water,” serving as a media liaison to bridge art institutions and digital platforms

Developed a data-driven content strategy for Redesign (official art account), producing 29 articles and 8 educational videos. Achieved 600,000+ total readership and 70,000 new followers

Education

Bachelor of Engineering • Apparel Design and Engineering (STEM)

Donghua University, a National Key University (Project 211)

2018-09 – 2023-06

Share this resume

This resume was shared via Resumeily